Your domain name is your website’s brand. It’s powerful. Don’t underestimate the benefits of choosing the right domain name for your website.
Find A Brandable Name
What’s a brandable name? When we say brandable, your domain should represent you well. On top of that, a brandable domain name should be easy to remember, pronounce, and should sound professional with a touch of personality. When you are thinking of a name, think about your vision. Let’s say you want to put up an online shop selling authentic, hard-to-find makeup brands, what set’s you apart from other online shops selling the same thing? It’s not easy to come up with a name. If you are working with a team, have a brainstorming session.
Short and Simple
Life is already complex. People are already tired with too complex stuff. Your domain name should be short and simple yet should compelling enough. There are thousands of adjectives, words, and zillions of idea, you’ll never run out. Please avoid using hyphens as much as possible. Hyphens are overly used already in the advertisements from Amsterdam city trip. But do try to misspell your domain name, if it will not ruin the meaning and the idea of your brand. Let’s say you are selling shoes for women, one funny yet cute name you can come up with is Shoeshee.com. It sounds like sushi (Japanese rice rolls), but when you read it, you’ll know right away that the website is selling shoes for women.
.Com is Not The Only Extension You Can Choose
There are hundreds of extensions you can choose from. Your niche should be related to the extension you would use or else it may sound like the Amsterdam hotels cheap. Don’t force it. Every element of your domain name should be relevant to your niche. That’s the rule of branding. If you are catering to a specific type of market, you can consider an extension related to that type of market. You can try .net and .org and other extensions that might work for you and your brand.