Buying an existing domain name is a lot cheaper compared to hosting a new domain name. But before you buy one, there are a few things you need to remember.
Check Domain’s History
An existing domain name had a history. One of the perks you can get from buying an existing domain name aside from the promo codes is google boost. It already has backlinks and pr ratings. Google is already familiar with the domain. However, be aware of the flip side to it. The domain could be related to gambling, porn, spams, and other kinds of websites that Google will usually ban. If you cannot get more information about the history of the existing website you are planning to buy, try using tools like bannedcheck.com. This tool will tell you whether the domain has red flags.
View The Old Content
It’s important to know what used to be the contents on that domain. WaybackMachine could help you find the archived contents. Viewing the old content of the domain prevents you from buying a shady domain. Existing domains are cheaper alternatives like cheap night Amsterdam, but you should not be blinded by the price alone. You don’t want to associate the old shady activities of that website to your business.
Social Media Username Usability
Social media is another tool you can integrate with your website to gain more visitors. It would be nice if you can use the same domain name as your username for your social media accounts. It unifies your brand on your website and on social media.
Do A Trademark Check
The last thing you want to get from buying an existing domain name is lawsuits. If the expired domain is a big brand, get ready for penalties. It’s wise to check valid trademarks and patents. As long as the previous brand holds a valid trademark, you cannot use their name for branding. Don’t get too absorbed with the good ratings of the domain. Make your own research.